Peugeot Can't Reverse On $30M 'Blade Runner' Deal: Studio

Law360 (January 11, 2019, 7:50 PM EST) -- Alcon Entertainment prominently featured the logo of French car manufacturer Peugeot in the movie "Blade Runner 2049" as part of a hefty $30 million product placement deal and now the studio wants its money, according to a lawsuit filed Thursday in California federal court.

In its 132-page complaint, Alcon described how Automobiles Peugeot worked with the studio for months to perfect the look of a flying car, or “spinner,” that would prominently feature the French car company’s logo in the sequel to the Ridley Scott sci-fi classic. In exchange, the company would pay Alcon a product placement fee of $500,000, as...

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