Man U Says Sega Game Customization Infringes Logo TM

Law360, London (May 22, 2020, 7:24 PM BST) -- Manchester United urged a London judge Friday to let it bolster its infringement case against Sega Games over its popular fantasy soccer game to target a feature the soccer club said encourages users to replace generic logos with the club's trademarked crest.

The soccer club seeks to add a claim to its suit against Sega and Sports Interactive Ltd., the developer behind the team-management simulation game, Football Manager, based on a new EU regulation that creates liability for "preparatory acts" to infringement.

During Friday's High Court hearing before Judge Paul Morgan, a lawyer for Man U, Simon Malynicz QC of Three...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!