Honest Co.'s 'Natural' Labels Anything But Honest, Suit Says
Law360, New York (September 21, 2016, 2:45 PM EDT) -- Jessica Alba's personal care products business The Honest Co. was slapped with a proposed class action in California federal court on Tuesday by two customers who allege the company falsely labels and markets its products as natural, when some of those products actually contain synthetic, non-natural ingredients.
Plaintiffs Candace Hiddlestone and Julie Hedges say such misleading representations — including on its website, where the company promotes itself as "natural, safe, beautiful, effective" — means customers haven't received their money's worth, since they paid a premium for products they would never have otherwise purchased.
"[The Honest Co.'s] conduct harms consumers by inducing...
Stay ahead of the curve
In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.
Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
Create custom alerts for specific article and case topics and so much more!