Analysis

FTC's New Bureau Head Likely To Keep Up Privacy Pressure

Law360, New York (February 10, 2017, 10:44 PM EST) -- Jessica Rich recently stepped down from her role as the Federal Trade Commission's Consumer Protection Bureau director after a nearly four-year tenure marked by record-breaking fines and novel enforcement actions that challenged emerging digital advertising and privacy issues. But Rich's loss is likely to be blunted by the decision to replace her with a seasoned FTC veteran who should be open to continuing the agency's aggressive consumer protection enforcement agenda.

Rich, who announced earlier this week that she would be leaving the FTC on Feb. 17,...
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