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Expert Analysis

The Price Of An Improperly Disclosed Social Media Ad

By Leslie Schafer and Vera Golosker (February 8, 2019, 12:07 PM EST) -- The age of social media-driven commerce is upon us. With millions of social media followers, celebrities and others with influence over consumers' buying patterns are being paid to post about brands — the strategy is known as "influencer marketing."[1] However, without the proper disclosures of a financial arrangement between a brand and an influencer, the payoff may come at a cost if deemed a violation of the Federal Trade Commission Act. ...

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