Wal-Mart ZIP Code Class Ruling Ups Stakes For Retailers

By Allison Grande (January 9, 2015, 9:42 PM EST) -- A California federal judge recently certified a class of consumers suing Wal-Mart Stores Inc. under the state's Song-Beverly Credit Card Act over its collection of ZIP codes during sales transactions, a landmark achievement for plaintiffs that could ramp up the recent influx of suits brought under the data collection law.

In a Dec. 23 order certifying a proposed class of at least 100,000 California Wal-Mart shoppers, U.S. District Judge Troy L. Nunley of the Eastern District of California rejected the big-box retailer's argument that a class could not be maintained because the class members' transactions weren't similar enough.

The judge found...

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