Facebook Sued Over Allegedly Bogus Advertising Stats
By John Petrick (August 16, 2018, 6:27 PM EDT) -- The owner of a Kansas-based aromatherapy fashion business has filed a proposed class action suit in California federal court against Facebook alleging the social media giant grossly inflates so-called potential-reach demographic figures that dictate advertising rates and guide clients in choosing what markets in which to place their ads.
Danielle Singer and her business, Project Therapy LLC, alleges in her suit filed Wednesday that the number of people within a certain age group who Facebook claims an advertiser has the potential to reach in some cases actually far exceeds the number of people in that age range who live in the...
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