How Michael Jordan Won TM Case In China Without TM Rights

By Amy Hsiao, Finnegan Henderson Farabow Garrett & Dunner LLP, and Christopher Shen, NTD Patent & Trademark Agency Ltd. (January 24, 2017, 1:09 PM EST) -- Michael Jordan is one of the most well-known professional basketball players in the world. However, Michael Jordan has been fighting legal battles in China to regain the rights to use his Chinese names. In December 2016, Michael Jordan got his first victory at the highest court in China. As China continues to be a popular business partner, the need to understand its intellectual property system abounds. This article takes you back to the early 2000s, where the story began, discusses how being slow in China can lead to costly legal battles, and concludes with eight key messages directly from China's Supreme Court....

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