5 Advertising Law Trends To Watch In 2018

Law360, New York (January 12, 2018, 11:27 AM EST) -- 2017 was a shake-up for the entire world, and the advertising industry was no exception. From the U.S. Supreme Court blasting open the doors to trademark registrability in Matal v. Tam[1] to artificial intelligence learning more about consumers than ever before, the legal and technological disruptions in the advertising space outpaced the development of prior years. Although many topics contributed to this industry upheaval, here are the five top trends that shaped 2017 and will continue to develop in the coming years.

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