Brand Battles: Royal Caribbean, Wal-Mart, Coors

Law360, New York (August 8, 2014, 7:15 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Royal Caribbean Cruises appeals a denial of a "Broadway" mark, Wal-Mart and a software developer square off over "Rollback," and Coors doesn't like the sound of "Kors."

Board-way

Even if "the show must go on," an examining attorney told Royal Caribbean Cruises Ltd. back in February that it would have to go on without a trademark registration.

The Miami-based cruise company filed an appeal with the TTAB this week after getting rejected in a bid to register the name "Broadway At Sea" for onboard musical theater. The...

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