Brand Battles: Royal Caribbean, Wal-Mart, Coors

Law360, New York (August 8, 2014, 7:15 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Royal Caribbean Cruises appeals a denial of a "Broadway" mark, Wal-Mart and a software developer square off over "Rollback," and Coors doesn't like the sound of "Kors."


Even if "the show must go on," an examining attorney told Royal Caribbean Cruises Ltd. back in February that it would have to go on without a trademark registration.

The Miami-based cruise company filed an appeal with the TTAB this week after getting rejected in a bid to register the name "Broadway At Sea" for onboard musical theater. The...

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