We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close

An Earth Day Review Of 'Green Guide' False Advertising

Law360, New York (April 19, 2017, 12:28 PM EDT) -- Earth Day is April 22, which means a lot of consumers will be reminded to both think and buy green. What if your company is looking to access this vast market of environmentally minded shoppers, but your product or service isn’t necessarily that environmentally conscious? Can you simply go ahead and label yourself “green” anyway? Who will pay attention?

Well, the Federal Trade Commission for one. The FTC monitors marketing claims asserting the environmental attributes of products and services, and evaluates these claims principally by reference...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.