FTC Drops $4B False Ad Suit Against DirectTV Midtrial

Law360 (October 22, 2018, 7:56 PM EDT) -- The Federal Trade Commission on Friday abandoned its $4 billion false advertising suit against DirecTV Inc., after a California federal judge paused a bench trial and found the agency didn't have evidence strong enough to meet the "extraordinary ambition" of showing that more than 40,000 ads deceived consumers.

U.S. District Judge Haywood S. Gilliam Jr. signed a two-page order and stipulation between the parties under which the FTC agreed to voluntarily drop its lawsuit alleging DirecTV misled millions of consumers about the actual costs of their subscriptions. The parties agreed to bear their own costs of litigation, according to the order....

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