Implications Of Google AdWords Class Actions

Law360, New York (July 30, 2009, 11:58 AM EDT) -- In an unusual move, perhaps brought on by a recent Second Circuit opinion in the Rescuecom v. Google[1] case, two trademark infringement class actions were recently filed in federal court against Google based on its AdWords and Keyword Suggestion Tool programs.

If all the procedural hurdles are cleared and the cases proceed as class actions, the potential damage claims could amount to hundreds of millions of dollars, change the way trademarks are sold for Internet advertising and affect the rights of hundreds of thousands of owners...
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