NCAA Faces Antitrust Suit Over Player Image Rights

Law360 (July 21, 2009, 9:24 PM EDT) -- A group of former college athletes has called foul on the National Collegiate Athletic Association’s policy of forbidding student sports players from receiving money for the use of their images in the multimillion-dollar college sports industry, claiming the practice is in clear violation of antitrust law and their personal publicity rights.

Former UCLA Division I basketball player Ed O’Bannon filed the lawsuit on Tuesday in the U.S. District Court for Northern District of California on behalf of the thousands of former NCAA athletes who he claims were bilked of their publicity rights by the NCAA.

“The NCAA has unreasonably and illegally...

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