Pepsi Bid To Nix Super Bowl Ad Suit Falls Flat, Agency Says

Law360 (May 2, 2019, 3:32 PM EDT) -- An ad agency accusing Pepsi of stealing its idea for a Super Bowl ad starring singer-actress Janelle Monae celebrating the soda maker's history has urged a New York federal court to reject Pepsi's bid for a quick win in the suit, saying distinct elements of the agency's pitch ended up in "The Joy of Dance" commercial.

Betty Inc. told the Southern District of New York on Wednesday that despite Pepsi's assertion that The Marketing Arm, another ad company, came up with the pitch that would become "The Joy of Dance," the soda maker took elements of Betty's "All Kinds/Living Jukebox" pitch...

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