Pepsi Didn't Steal Super Bowl Ad, Judge Says

Law360 (November 13, 2019, 1:50 PM EST) -- Pepsi won a ruling Wednesday ending a copyright lawsuit that claimed it stole the idea for a Super Bowl commercial from an ad agency's unused pitch, a decision that said the two had "few, if any similarities."

The ruling shot down infringement accusations from ad agency Betty Inc. that Pepsi copied a rejected pitch when it created "The Joy of Dance," a history-themed ad starring Janelle Monae that aired during the Super Bowl in 2016.

In the decision, U.S. District Judge Vincent L. Briccetti said that the final ad was substantially different from the agency's proposal in every important creative category....

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Attached Documents

Related Sections

Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only


Subscribers Only

Nature of Suit

Subscribers Only


Subscribers Only

Date Filed

Subscribers Only

Law Firms


Government Agencies

Judge Analytics

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!