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Monster CEO Defends Use Of Juice Maker's Likeness, Story

By Daniel Siegal (November 21, 2019, 10:15 PM EST) -- The CEO of Monster Beverage Co., formerly known as Hansen Beverage Co., took the stand Thursday in a California bench trial on juice maker Hubert Hansen's heirs' claim that Coca-Cola is misappropriating their progenitor's name and story, saying those elements were used by the Hansen's brands that Coke later purchased....

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