UK Court's Soccer Sponsorship Ruling Offers Contract Tips

Law360 (January 2, 2020, 4:08 PM EST) -- Sports business lawyers should take note of the judgement rendered on Oct. 25, 2019, by the High Court of Justice in the dispute between New Balance Athletics Inc. and the Liverpool Football Club.[1] Not only lawyers, of course: CEOs and marketing directors alike should be aware of old and new ways to work their way around so-called matching right clauses, whether to strengthen them or take advantage of loopholes.

In essence, a matching right clause in a sponsorship agreement is crafted to allow the current sponsor to retain its sponsoring and commercial partnership with its key sports property, be it an...

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