In, Court Rejects Hard Rules And Dire Warnings

Law360 (June 30, 2020, 8:12 PM EDT) -- The U.S. Supreme Court's decision on essentially amounted to a rejection of two big things: a bright-line rule on when generic terms can be registered as trademarks, and fears that such protection might be abused.

Handed down on Tuesday in an 8-1 vote, the ruling ended the travel site's long effort to secure a registration for its name, endorsing the company's argument that the addition of ".com" to an otherwise generic term like "booking" could transform it into a protectable trademark.

The U.S. Patent and Trademark Office had asked the justices for a hard-and-fast rule that such terms could never be...

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