Ad Watchdog Wants 'Misleading' Verizon 5G Spots Pulled

Law360 (July 14, 2020, 5:40 PM EDT) -- An advertising watchdog asked Verizon on Tuesday to take down two TV commercials airing across the country touting its 5G capabilities, the latest of several recommendations to wireless carriers to ditch ads that the oversight body found misleading.

The National Advertising Division said that Verizon had made express and implied claims to consumers about the breadth of its wireless coverage and typical speeds that were proven false. The case was opened after AT&T Services Inc. challenged the ads.

The NAD, an industry self-regulating body run by the nonprofit BBB National Programs, said it asked Verizon to discontinue claims that communicate "that...

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