Brand Battles: Lyft Goes Up Against Kin Of LearJet Inventor

By Tiffany Hu (July 24, 2020, 5:55 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Lyft is fighting to stop an "UpLyft" application on the grounds that the ride-sharing giant may one day expand into air travel — plus four other new TTAB cases you need to know.

When Taxis Fly

Lyft Inc. lodged a new case at the board this week to block Erin Lear, the granddaughter of late LearJet aircraft inventor Bill Lear, from registering "UpLyft" as a trademark for air transportation services.

Among others, the ride-sharing company cited its own registration for the trademark "LyftUp," a recent initiative the...

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