L'Oreal Can't Wipe Away All Of False Advertising Suit

Law360 (August 25, 2020, 7:27 PM EDT) -- L'Oreal USA Inc. could not fully shake off a false advertising class action over shampoo and hair products on Monday, with a New York federal judge trimming a breach of contract claim but allowing others to remain, saying the class put forward sufficient evidence to survive a summary judgment motion.

U.S. District Judge Lorna G. Schofield rejected the cosmetics giant's argument on some claims that the classes did not sufficiently demonstrate terms used on the products' labeling are misleading to an objective "reasonable consumer."

The judge did rule in the same motion that portions of testimony from marketing, branding and advertising...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Beta
Ask a question!