Cannabis Cos. Can't Ignore TCPA Compliance

By Rosa Tumialán and Peter Grace (August 28, 2020, 1:36 PM EDT) -- Already subject to numerous regulations, cannabis companies nationwide are facing yet another regulatory compliance requirement that, if not appropriately addressed, could have serious, and potentially ruinous, consequences for the emerging industry — the Telephone Consumer Protection Act.[1]

A recent uptick in class actions filed against cannabis companies across the country premised on alleged violations of the TCPA sends a direct message to the budding industry: Cannabis companies are particularly vulnerable to potential TCPA liability.

The manner in which most cannabis businesses operate — via texts or calls to cell phones — renders the industry an enticing target for the TCPA plaintiffs bar....

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