University Sportsbook Deal Raises Compliance Concerns

By Christopher Conniff and Nicholas Macri (October 7, 2020, 4:16 PM EDT) -- On Sept. 8, the University of Colorado announced that its athletic program has entered into a corporate sponsorship agreement with PointsBet, an online sportsbook.

This unprecedented arrangement may be a harbinger of things to come and likely will present some significant challenges for the NCAA as it continues to address the rapid growth of sports betting in the U.S.

Under Colorado's five-year agreement with PointsBet, the sportsbook will display advertisements at the university's football stadium and basketball arena, make media buys during broadcasts of Colorado sporting events, and provide financial support for an athletic department program designed to prepare student-athletes for...

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