4 Steps To Creating Successful Dual-Branded Hotel Projects
Law360 (July 19, 2021, 5:54 PM EDT) -- For almost two decades, hotel brands and owners have developed hotel properties in a two-for-one deal — a single building that houses two separate hotels.
Placing multiple brands in a single property, or building, has become an increasingly popular way to maximize the value of property at a time when the costs of building and operating hotels continues to rise.
Dual-branded projects present both benefits and challenges that need to be considered and addressed in determining whether the proposal makes a project more, or less, viable.
Probably one of the most appealing parts of a two-brand, one-building approach...
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