Analysis

What We Learned About Malls In 2021

By Andrew McIntyre (December 16, 2021, 3:52 PM EST) -- The COVID-19 pandemic added further stress to an already struggling shopping mall sector in 2021, and owners learned that they need to double down both on the experiential element and on how best to integrate the brick-and-mortar experience with online shopping.

Such trends were already afoot before COVID-19, and with the pandemic pushing even more shoppers away from malls, owners are having to think creatively in terms of ways to get consumers to come back to stores. Mall owners in 2022 will continue to scratch their heads on the question of just how to get more consumers to their spaces and...

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