Calif. AG Sets Sights On Loyalty Programs' Privacy Pitfalls

By Allison Grande (February 16, 2022, 9:04 PM EST) -- Retailers, hotels and others that offer customer loyalty programs are facing mounting pressure to comply with a unique requirement in California to be upfront about how they're profiting from the personal data they collect, with the state's attorney general making the issue a priority as a key liability safety net is set to fall. 

California Attorney General Rob Bonta attracted attention late last month when he announced that his office had sent notices alleging noncompliance with the state's Consumer Privacy Act to "major corporations" in the retail, home improvement, travel and food services industries that operate programs that offer customers discounts, free items...

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