A Circuit-By-Circuit Review Of The False Ad Puffery Defense

By Andrew Pruitt and Roy Abernathy (October 6, 2022, 5:17 PM EDT) -- While all federal courts recognize puffery as a defense to false advertising claims, there is no uniform definition for what actually constitutes puffery — a broad term used by marketers to describe representations that are vague, subjective or incapable of objective measurement, including exaggerations and hyperbole....

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!