Ad Sale Restrictions On UK's ITV Will Stay
ITV remains too powerful to justify relaxing the Contract Rights Renewal regime, the CC said Wednesday.
CRR was put in place in 2003, shortly after a $4 billion merger between independent television companies Granada PLC and Carlton Communications PLC, and allows advertisers to maintain their advertising buys at premerger rates.
ITV argued that the rules have lowered its ad revenues, stopping...
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