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9th Circ. Nixes P&G False Ad Suit, Calls Label 'Concerning'

By Jonathan Capriel (June 9, 2023, 9:44 PM EDT) -- A Ninth Circuit panel on Friday refused to revive a consumer lawsuit that accused Procter & Gamble Co. of using deceptive labeling on its Pantene Pro-V Nature Fusion shampoo and conditioner, but the majority found the company's practice "concerning" and drew comparisons to "misleading or false" labeling practices identified by federal regulators....

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