Taco Bell Tries To Take Bite Out Of Beef Suit With Ads

Law360, New York (January 28, 2011, 7:25 PM EST) -- Taco Bell Corp. rolled out a major advertising push Friday to counter a new class action alleging it misled consumers about the content of its beef, but attorneys were split on whether the campaign would help or hinder its efforts in court.

The fast food giant took out full-page ads in The New York Times, the Wall Street Journal and USA Today, boldly declaring, “Thank you for suing us.” It then provided a detailed list of the content of its beef, which the lawsuit claimed contained...
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