NCAA Calls Bill Russell's Antitrust Suit A Publicity Grab

Law360, New York (May 31, 2012, 7:02 PM EDT) -- The NCAA on Wednesday lambasted Bill Russell's allegations that the league violated antitrust law and conspired with Electronic Arts Inc. to improperly profit off player likenesses, saying the former basketball great's class action is filled with ploys to garner media attention.

The NCAA said in its motion to dismiss Russell's complaint — just one of many in California multidistrict litigation alleging the league worked with game developer EA to deprive players of royalties for their virtual appearance in basketball video games — that the retired Boston...
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