ProFlowers Parent Co. Arranges $38M Deal Over Data Policies

Law360, New York (June 14, 2012, 2:19 PM EDT) -- The company behind the websites Proflowers.com, RedEnvelope.com and others on Wednesday agreed to a settlement valued at $38 million to resolve a proposed class action claiming that it improperly gave consumers' information to a marketing agency for unauthorized enrollment in allegedly worthless rewards programs.

In a motion asking a California federal court to approve the deal, e-commerce operator Provide Commerce Inc. and marketing agency Encore Marketing International Inc. agreed to a settlement valued at $38 million in order to resolve allegations they took consumers’ information without...
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