Google False Ads Class Action Slashed Again

By Bill Donahue (August 27, 2012, 3:54 PM EDT) -- A California federal judge on Friday once again gutted a proposed class action accusing Google Inc. of unfairly and deceptively applying its advertising pricing policies, dismissing all but one claim from the lawsuit.

For the second time in just over a year, U.S. District Judge Jeremy Fogel said advertiser Rick Woods had failed to sufficiently plead that Google had broken a promise to apply automatic discounts when it places Web ads in less-than-optimal locations.

Woods' suit claimed Google had secretly overcharged him and other advertisers for its AdWords service — which places ads on websites and then charges advertisers for each...

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