Judge Stays Geico v. Google Trademark Case

By Marius Meland (August 9, 2005, 12:00 AM EDT) -- A federal judge in Virginia ruled Monday that an advertising practice subsequently abandoned by Google may have caused confusion under the Lanham Act, but stayed the trial to give Google and insurance provider Geico 30 days to settle the case out of court.

Geico sued the search engine in May 2004, accusing it of trademark infringement based on its practice of serving advertisements for Geico's competitors to web surfers who searched for the keyword "Geico."

A Google request for summary judgment was denied in December 2004.

In her written order, Judge Leonie M. Brinkema in the U.S. District Court for the...

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