Online Ad Cos. Call Cookies 'Harmless' In Google Privacy MDL

Law360, New York (May 2, 2013, 3:11 PM EDT) -- Two online advertising companies moved Wednesday to dismiss a Delaware multidistrict litigation alleging they joined Google Inc. in a scheme to bypass Apple Inc.'s Safari browser privacy settings, arguing that tracking cookies are both harmless and beneficial to Web functionality.

In separate motions, Vibrant Media Inc. and Media Innovation Group LLC, joined by British parent WPP PLC, argue that the MDL should be shut down because the plaintiffs have suffered no demonstrable injury from the practice of placing cookies, which they say is largely innocuous and...
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