Lance Armstrong, FRS Look To Sink Supplement Class Action

Law360, New York (July 8, 2013, 1:49 PM EDT) -- Lance Armstrong and sports supplement maker The FRS Co. hit back Wednesday in California federal court against a proposed class action alleging they deceptively marketed beverages, chews and powdered drink mixes by linking Armstrong's cycling success with the products, when in fact he was using performance-enhancing drugs.

The plaintiffs alleged FRS centered its entire marketing strategy on correlating its products' effects with Armstrong's abilities and his now-revoked seven Tour de France wins in order to trick consumers into purchasing FRS products with illusory benefits not grounded in real science. But Armstrong, in his motion to dismiss, said the plaintiffs fail to...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!