Lance Armstrong, FRS Look To Sink Supplement Class Action

Law360, New York (July 8, 2013, 1:49 PM EDT) -- Lance Armstrong and sports supplement maker The FRS Co. hit back Wednesday in California federal court against a proposed class action alleging they deceptively marketed beverages, chews and powdered drink mixes by linking Armstrong's cycling success with the products, when in fact he was using performance-enhancing drugs.

The plaintiffs alleged FRS centered its entire marketing strategy on correlating its products' effects with Armstrong's abilities and his now-revoked seven Tour de France wins in order to trick consumers into purchasing FRS products with illusory benefits not grounded...
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