Lance Armstrong, FRS Look To Sink Supplement Class Action

Law360, New York (July 8, 2013, 1:49 PM EDT) -- Lance Armstrong and sports supplement maker The FRS Co. hit back Wednesday in California federal court against a proposed class action alleging they deceptively marketed beverages, chews and powdered drink mixes by linking Armstrong's cycling success with the products, when in fact he was using performance-enhancing drugs.

The plaintiffs alleged FRS centered its entire marketing strategy on correlating its products' effects with Armstrong's abilities and his now-revoked seven Tour de France wins in order to trick consumers into purchasing FRS products with illusory benefits not grounded in real science. But Armstrong, in his motion to dismiss, said the plaintiffs fail to...

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