Umami — Trendy But Not Protectable

Law360, New York (October 16, 2013, 6:37 PM EDT) -- When it comes to using a trendy word as part of a mark, the race is not always to the swift. This is a lesson currently being learned by California-based Umami Burger in U.S. district court after it requested, and was denied, a preliminary injunction against recently opened Umami Mia Pizzeria in Austin, Texas.

For years before its doors opened this summer in New York City, Umami Burger has been dominating the West Coast food scene buzz with its innovative spin on the classic burger to highlight the umami taste. But as is often the case, with a rise in popularity...

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