Pros And Cons Of Complex Outsourcing

Law360, New York (October 24, 2013, 5:13 PM EDT) -- For many brands, there are often tangible benefits in identifying and contracting to outside companies noncore functions, such as affinity marketing programs (i.e., user “rewards”) or complex logistics. These functions are often crucial to customer experience, but are not necessarily within a brand owner’s expertise. Brand owners need to maintain control, but still allow an outside partner to bring its own skills to bear. Outsourcing of this type goes well beyond typical “business process outsourcing” because of the customer impact and the potential risks and rewards...
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