Riddell Hit With Consumer Action Over Helmet Marketing

Law360, New York (December 18, 2013, 4:28 PM EST) -- In one of the first suits of its kind, a consumer whacked Riddell Inc. with a proposed class action in New Jersey on Monday that claims the company falsely represented that its Revolution football helmet reduces the likelihood a player will suffer a concussion.

Riddell has faced claims from former NFL and NCAA players that it failed to warn of the risks of concussion, as well as lawsuits from players who suffered traumatic brain injuries while wearing its helmets, but few false marketing actions from consumers.

In marketing the Revolution helmet, Riddell pointed to research that the product reduced the risk...

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