Law360, New York (January 7, 2014, 4:38 PM EST) -- As former tobacco plaintiff lawyers shift their focus to attacking the food industry, how are these cases faring?
We have seen a dramatic increase in food-related litigation challenging labels as misleading. In particular, plaintiffs are going after claims that a product is "all-natural" or "100 percent natural." Plaintiffs contend such claims misrepresent the health benefits or ingredients of the products in ways that allow the manufacturers to charge a premium to consumers.
These lawsuits are not limited to lawsuits regarding the all-natural label, but instead allege a broad range of violations of express labeling regulations and deceptive marketing practices. This wave...
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