Supreme Court Calls Game Over For NCAA's Likeness Fight

Law360, New York (January 13, 2014, 2:36 PM EST) -- The U.S. Supreme Court on Monday denied the NCAA's bid to undo a Ninth Circuit decision that the organization and Electronics Arts Inc. cannot use the First Amendment to stave off publicity rights claims from former athletes depicted in college football and basketball video games.

The NCAA had asserted that the First Amendment shields the organization from the publicity rights violations alleged by a slew of former athletes, and that lower courts have used an incorrect standard to weigh those claims, an argument that will not...
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