On Super Bowl Sunday, Social Media Trademark Risks Abound

Law360, New York (January 30, 2014, 7:28 PM EST) -- Conversation-driving events like the Super Bowl are prime time for social media marketing, but with the National Football League's notorious history of trademark enforcement, the folks manning corporate Twitter and Facebook accounts this Sunday need to think carefully before posting about the big game.

It's become a bigger concern over the past few years, as shared television events like big games and award shows have begun to generate a national conversation online that goes well beyond the traditional realm of advertising — and one in which...
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