In Latest NCAA Suit, A Clearer Goal And Bigger Name

Law360, New York (March 18, 2014, 5:36 PM EDT) -- The lawsuit filed Monday against the National Collegiate Athletic Association isn't the first to threaten the NCAA's age-old amateurism rules, but this time the players are overtly aiming for nothing less than a total overhaul of college sports, all under the guidance of a sports antitrust legend.

Compared with the long-running antitrust litigation over the use of player names and likenesses, the case filed Monday has a simpler objective: It's not claiming the schools colluded to restrict athletes' ability to profit from their publicity rights, but...
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