Levi's Dodges Class Cert. Bid In Email Collection Suit

By Allison Grande (July 9, 2014, 9:51 PM EDT) -- A California judge on Wednesday refused to certify a class action accusing Levi Strauss & Co. of unlawfully requesting email addresses during sales transactions, ruling that most consumers wouldn't be able to join the suit because their data would have been collected after their credit cards were swiped.

Following oral arguments Wednesday morning, Judge Diane Price adopted her tentative ruling denying plaintiff Stacie Harrold's motion to certify a class comprised of all consumers from whom Levi Strauss requested and recorded email addresses in conjunction with a credit card purchase at a California retail store between Oct. 11, 2011, and the present,...

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