Online Travel Co.'s Trademark Suit Against Rivals Trimmed

By Linda Chiem (January 6, 2015, 5:31 PM EST) -- A New York federal judge on Monday trimmed a suit that online travel provider LBF Travel Inc., which operates Smartfares.com and Travelation.com, had lobbed accusing two rivals of illicitly using LBF trademarks as search engine marketing terms to direct traffic to their own sites.

In a brief order, U.S. District Judge Lewis A. Kaplan partly granted a motion to dismiss from defendants Fareportal Inc. and WK Travel Inc. seeking to dodge LBF's suit accusing them of repurposing LBF's trademarks as search engine marketing terms to drive advertising to their own sites and in the process, illicitly banking on LBF's goodwill and...

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