Marketing Firm Sued Over Verizon Supercookie Tracking

By Joe Van Acker (June 22, 2015, 6:11 PM EDT) -- A complaint filed in California court on Friday targeted marketing firm Turn Inc. for allegedly tracking Verizon Inc. Internet subscribers' browsing history and app usage without their knowledge or permission by using "supercookies" it conceals on phones and computers.

Deena Kay said that even computer experts have struggled to detect the tracking IDs Turn created for her and other Verizon users to track their behavior for targeted advertising and claimed that the marketing company offers only a bogus opt-out mechanism that raises a logical catch-22.

"Although Turn appears to have an opt out mechanism, Verizon users have no knowledge that Turn...

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