Brand Battles: Boeing, Major League Baseball, Wal-Mart

By Bill Donahue (July 10, 2015, 7:33 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Boeing fights to get a registration on its line of "Black" smartphones, MLB gets a few more oppositions in before the All-Star break, and Wal-Mart defends its private-label diabetes management brand.


The Boeing Co. appealed to the board this week after it was refused a registration for its new line of smartphones.

Wait, what?

If you don't work in the defense industry, you might not know that the aerospace giant recently got into the phone business, teaming up with the BlackBerry Ltd. to develop the Boeing Black...

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