Playboy Wins $7M In Years-Long Energy Drink Trademark Row

By Diana Novak Jones (October 24, 2016, 3:49 PM EDT) -- A Cook County, Illinois, jury found in favor of Playboy Enterprises Inc. Friday in a long-running dispute between the brand and the maker of an energy drink bearing its name, awarding Playboy more than $5 million in damages for trademark infringement.

Following a nearly month-long trial, a jury agreed with Playboy that its licensing agreement with Play Beverages LLC and CirTran Beverage Corp. had ended and the brand was entitled to damages from CirTran's continued sale of Playboy Energy Drink.

"The jury verdict makes clear that no one other than Playboy has legitimate rights to use the Playboy brand in connection...

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