Pepsi Strikes Back At Coke Over Sports Drink Ads

Law360, New York (April 14, 2009, 12:00 AM EDT) -- PepsiCo Inc. has fired off another suit against archrival The Coca-Cola Co., this time accusing Coke of running misleading ads about the effectiveness of Pepsi's Gatorade products compared with Coke's new Powerade ION4 sports drinks.

Pepsi unit Stokely-Van Camp sued Coke and Energy Brands Inc. on Monday in the U.S. District Court for the Southern District of New York, accusing the beverage giant of false advertising, trademark dilution, unfair competition and other charges in connection with the promotion of the Powerade drink.

“There is no evidence,...
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